With Stapelstein's latest innovation, "Inside-out," it marks a significant milestone in the company's journey. Our campaign unveils the ingenious concept of Stapelstein® Inside, providing a comprehensive exploration of its design intricacies. Through vibrant visuals and engaging narration, we dive into the product's composition, showcasing its remarkable versatility in children's play.

Commissioned directly by Stapelstein, photographer Karoline Klüppel captured the Stills while I filmed. Our work seamlessly complementing each other, capturing the essence of childlike wonder and spontaneity. Guided by a moodboard, we artfully documented children immersed in play, bringing to life the endless possibilities of Stapelstein® Inside.

Head of Production: Sonja Kellinger, Karoline Knüppel

Creative director: Sonja Kellinger

Creative Concept: Sonja Kellinger, Karoline Knüppel, Clara Baum, Stephan Schenk,

Assistant + Light: Joris Felix

Edit: Rebecca Rütten

Camera: Rebecca Rütten